HIPPO announces sponsorship of superbike racer Shane Richardson

Waste removal expert HIPPO proudly announces its sponsorship of New Zealand superbike racer Shane Richardson, 28, for the 2024 Bennetts British Superbike Championship as he races for HIPPO Suzuki, run by Astro JJR.

The sponsorship marks HIPPO’s first venture into the adrenaline-fuelled world of motorsports, as well as Shane’s first major superbike sponsor. However, it was his trade background, crafting bespoke kitchens and cabinetry, which he still does part-time, that confirmed that this was the right sponsorship for HIPPO.

As one of the UK’s leading rubbish clearance providers, HIPPO is mainly known for its famous HIPPOBAGs and already has a strong trade business supporting installers.

This sponsorship will further promote the brand amongst the trade through a season-long sponsorship, where prominent HIPPO branding will be seen across Shane’s Suzuki bike and leathers. A promotional partnership with Fix Radio to win race tickets, Shane’s attendance at The Installer Show, and an integrated marketing programme will all work to promote HIPPO’s support.

Before Shane’s recent success racing in New Zealand, he spent the last two years off the track, making this season a real comeback. With an urge to return to racing, he recently secured a job as a test driver for Triumph, creating more opportunities to be immersed in the world of motorbikes.

Shane Richardson commented on the partnership: “HIPPO’s sponsorship is genuinely the difference between me riding this year and not. I am very grateful that they see potential in this partnership and have been able to help me keep my dream alive.”

Equally as enthusiastic for this season, Managing Director at HIPPO, Gareth Lloyd Jones, said: “Being able to sponsor a talented joiner, who has turned a hobby of motorbike riding into a career has provided a new and exciting opportunity for HIPPO. We look forward to supporting Shane as he takes on this season and succeeds on the track.”

The season spans the UK and Spain, with official races starting last month and ending in October.

Caption: Gareth Lloyd Jones (left) and Shane Richardson (right) at Thruxton Circuit in Andover, Hampshire.

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