AUSA and Warwick Ward join forces

AUSA, a manufacturer of compact all-terrain industrial vehicles, has signed an agreement with Warwick Ward, one of the largest suppliers of earthmoving and waste recycling equipment and spare parts in Europe. This agreement will focus on distributing AUSA’s dumpers, rough terrain forklifts, and compact telehandlers across the North East, Yorkshire, and South East regions of England.

“This new agreement will allow us to penetrate new sectors where our products have great potential,” says Russell Perrett, AUSA’s Country Manager. “Warwick Ward has long and successful experience in the recycling and scrap metal industry. It is a well-recognised company in the UK for its high standards of customer support and industry expertise, with longstanding relationships that highlight its commitment to excellence.”

“AUSA offers a range of compact products that perfectly complement our portfolio,” states Simon Causier, Commercial Director of Warwick Ward (machinery) Ltd. “Their innovative vision has allowed them to recently update their models, turning them into even more reliable and advanced vehicles that we are confident will add significant value in the recycling and construction sectors. Specifically, we see the 2.5-tonne capacity forklift, the C251H, as a perfect machine for handling heavy loads quickly and efficiently.”

With this agreement, AUSA strengthens its dealer network in the UK, where it has been present since 1988, and aims to further consolidate the brand in the coming years. Meanwhile, Warwick Ward will have units different from the three AUSA product ranges at its four commercial locations.

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