Swindon’s new recycling fleet wrapped and tagged ready for Christmas!

Swindon Borough Council has introduced a new waste and recycling service, which started last month. The service includes a fleet of 22 Romaquip Kerb Sort recycling vehicles and 19 Refuse Collection Vehicles, all wrapped and personalised with their own names by Creative Vehicle Wrapping (CVW).

The council asked residents to suggest names for the new kerbside recycling trucks to raise awareness and encourage recycling rates. Over 300 suggestions were received, and 17 winners were chosen, including Lightning McClean, Chitty Chitty Bin Bin, Binnie the Pooh, and Charlie Aust-bin. The winning names have been added to the front of the cab, just below the windscreen.

Councillor Chris Watts, Cabinet Member for The Environment and Transport, said: “It was great to see so many people getting involved with the naming of our new vehicles. A big thank you to everyone who submitted a name, and I hope people aren’t too disappointed if their name wasn’t chosen.”

Ian McKinnon, Fleet Manager at Swindon Borough Council: “We are delighted with the quality, speed of service and competitive price from Creative Vehicle Wrapping. The vehicles have been wrapped to a very high standard, and the messaging is a great way to communicate the Reduce Reuse Recycle message to our residents.”

The CVW team is made up of Avery Dennison-approved installers and experts in commercial and specialist vehicle wrapping. The company has its own fully equipped installation unit and has built a reputation for creating impactful ‘wrap’ campaigns on refuse vehicles and specialist commercial vehicles.

Jon Siviter, Director, CVW, said: “We are pleased to have worked with Swindon on the launch of their new fleet and to date, we have wrapped over 40 vehicles, including the recently rolled out fleet of food waste collection vehicles. The wraps do a great job of reinforcing the Reduce, Reuse and Recycle message across the Borough.”

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