Home Company News New Sentinel branding signals innovation in vehicle safety

New Sentinel branding signals innovation in vehicle safety

Sentinel Systems

ON its first anniversary following new ownership, Sentinel Systems, the long established commercial vehicle safety company, has relaunched, giving itself a brand new identity.

With distinctive colours of orange and black, the new logo style carries the strapline ‘Specialists in Vehicle Safety’ reflecting the changing direction of the company which pioneered commercial vehicle reversing safety systems in 1986.

Sentinel MD, John Little explained, “Whilst the company still offers reversing systems, these are greatly enhanced from the early days and now use radar or ultrasonic sensor technology. But today the most popular products are camera and recording systems so we wanted our new identity to show that our real focus is on overall vehicle safety.”

Demand for Sentinel Systems products continues apace with the company increasing its staffing by 25% through the recruitment of additional service engineers, procurement and management staff.

The lifeblood of any company is innovation and it is this which will underpin future growth at Sentinel Systems.  It’s the development of telematics – the integration of telecomms and data – for vehicle operator end users that Sentinel is very much involved with. Here it is expanding its fleet management software for enhancement of encrypted data analytics and offer host companies video footage in the cloud. This will mean that Sentinel can warn and interact with its customers giving them a ‘Live View’ at all times.