WHITE Skip Hire have scored a huge partnership with London Stadium Business Club that sees the company’s branding broadcast in front of more than 50,000 supporters at every West Ham United home game.
The business is managed by two West Ham supporters, who have expanded their love for the club by embarking on a multi-layered market approach that encompasses all aspects of the matchday experience.
Providing their waste management services within the Dagenham, Newham, Redbridge, and Barking areas; the London Stadium and West Ham United are right at the heart of the community the company serves.
The Directors of White Skip Hire said: “We receive a lot more feedback from customers we have repeat business with, which helps reiterate that we are a successful growing business.
“We were on the phone to one of our clients recently who use our services on a weekly basis, and they said, ‘I saw you at the London Stadium! What a great advertisement’. It is great recognition as a business when people who we network with via other business events send pictures of the branding when attending the London Stadium.”
Having steadily built their client base, the benefits of having the White Skip Hire logo broadcast during Premier League games are two-fold: it introduces the brand to new customers and has also helped strengthen pre-existing business relationships.
Co-founder of White Skip Hire, Neil Richardson said: “My Partner and I are both West Ham fans, we have grown up surrounded by football, our families are West Ham fans. It’s good exposure, it looks great on our website www.whiteskiphire.co.uk and it’s a talking point for our customers.”
The London Stadium Business Club stems from a partnership between the sports venue and Eleven Sports Media, which enables members’ business profile to be raised throughout matchdays. Partners are granted a prime placement on mid-tier, and the huge external wrap LED screens. Members of the London Stadium Business Club also gain additional exposure through the hundreds of StadiumTV screens located within the concourse and hospitality.
Combined with this matchday exposure, London Stadium Business Club partners are given opportunities to experience exclusive, members-only events, which have previously included a Q&A session with West Ham legend Trevor Brooking. These events also allow for members of the Business Club to network with like-minded local businesses, which is an aspect that Neil Richardson feels White Skip Hire have benefitted from.
Neil added: “This has assisted us in meeting other businesses within our local area that have this common interest, everyone just wants to help each other.
“You get exposure, but at the same time there is that ability to do business with the group of people that are also involved – like Steve Singh from EBS Estates Ltd.
“We exchanged numbers and now we have passed each other work, adding to our customer base. If one of our customers call up and say they’re looking for a builders’ merchants in the local area, I would recommend Steve, this is due to the relationship we have built meeting via the London Stadium Business Club.”