Taylor, the UK’s largest manufacturer of four-wheeled galvanised steel bins, has launched a rewards scheme as part of its Taylored Solutions programme – the company’s new circular approach to bin fleet provision.
In a move that aims to take brand loyalty, an area typically associated with a consumer audience, and make it relevant to the waste industry, Taylor claims that its Voucher Scheme will become a key component of its ambitious 2016 UK growth plan.
The scheme, which applies to purchases made through its New Build portfolio and Refurbishment service, sees points issued each time an order is placed. The points, which are valid for 12 months, are redeemable across the Taylored Solutions platform, which includes Taylor’s Approved Used products and Spares & Accessories division.
On the launch of Taylor’s Voucher Scheme Brendan Murphy, Chief Executive of the Taylor Group, which owns the Taylor and Sellers brands, comments: “Taylor has a rich history spanning over five decades and in that time it has built a strong customer base and a universally trusted brand. The Voucher Scheme goes some way to say ‘thank you’ to those who rely on and trust Taylor time and time again at the same time as making high-quality bin fleet provision even more accessible.”
The Voucher Scheme accounts for one of eight elements under the Taylored Solutions umbrella, which Taylor has launched to make its products affordable at every stage of the procurement process. Likened to the automotive industry following the launch of the Taylor Approved, Trade In, Buy Back and Spares & Accessories services, Taylor has committed to revolutionise the waste products manufacturing sector by providing a waste solution at every stage of a bin’s lifecycle.
Brendan concludes: “Against a backdrop of budget cuts and growing pressure on organisations to achieve more for less, we expect our Voucher Scheme, and indeed our wider offering under the Taylored Solutions portfolio, to be welcomed by those unwilling to compromise on quality yet who require an entry point into the Taylor brand at every level.”
Those wishing to use the vouchers are required to sign up to the scheme and the points are only redeemable for products within the Taylor range. Terms and conditions apply.